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Sharing Economy: Travel and Finance Update
More than 1 in 3 American adults are likely to use sharing economy services – such as AirBnB or Uber – during their summer vacation this year, reports Ipsos in a survey conducted on behalf of Allianz....
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11 Stats to Inform Your Marketing and Advertising in Canada
How likely are digital ads to reach their intended targets in Canada? The broader the target, the better, according to recent data from Nielsen, which found that ads targeted to 18-49-year-olds were...
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Profiling The 1 in 4 TV Households Without Pay-TV
1 in 4 US TV households now lack cable and satellite reception, reports GfK in newly-released data from a survey of 3,009 US households. While these households are fairly evenly split between...
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Half of Q2’s “Breakthrough” Video Ads Were Digital-Only Spots
Ace Metrix has released its list of Q2’s top “breakthrough” ads, based on almost 2,000 TV and digital ads tested during the quarter. Breakthrough ads are those that combine the highest “Likeability”...
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Triggered Email Response Rate Benchmarks in 2015
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual (BAU) emails, but this small fraction of messages accounted for an outsized 9% of clicks and 9.7% of all...
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CMO Role Evolves to More Strategic Business Leadership
CMOs are taking on a more strategic role within their organizations, gaining responsibility for a wider array of profit and operations targets and capturing a greater influence in the brand experience,...
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APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in...
Digital advertising spending in the Asia-Pacific (APAC) region will overtake North America for the first time this year, forecasts Strategy Analytics. APAC digital ad spending is projected to increase...
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PR: What Are the Benefits of Top-Tier Feature Coverage?
Feature coverage obviously carries with it an increase in brand awareness, but does it translate to a sales boost? That was the question asked of more than 500 US CMOs, marketing VPs, directors and...
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How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?
Having an email be opened is one thing – and a challenge in its own right. But what happens next? Are emails typically read, skimmed or just glanced at? A new report [download page] from IBM Marketing...
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Which Ads Do Internet Users Dislike the Most?
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising, per recent research from YouGov. So which types of ads get the blood boiling the most? HubSpot has some...
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